The 2022 season of Brazilian professional football may not have started on the field yet, but outside the four lines it is already in full swing. This Friday (7), the Mexican broker Bitso announced the sponsorship of São Paulo, one of the teams that joined the fan tolken wave . The agreement will make Tricolor Paulista accept cryptocurrencies as a form of payment for tickets.
The broker, which arrived in Brazil last year, works with around 15 cryptocurrencies. The partnership with São Paulo is part of the strategy to support sports, to expand its reach in the Brazilian market and also to make use of virtual currencies.
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In addition to tickets for the São Paulo games, tricolor fans will also be able to use the assets to buy licensed products from the club. The cryptocurrency company will print the brand on the sleeves of the team's game uniform and also on the back of the training pattern.
In addition, the Mexican company will have a sector in the Morumbi stadium, strategically located to appear during the broadcasts of the matches, with a capacity for 18 thousand fans. The contract between São Paulo and Bitso is valid for three years, with the club receiving more than R$ 40 million.
“The partnership kicks off Bitso's support for Brazilian sport, and is in line with Brazil's growth goals as we work to show that the crypto market is reliable, secure and simple,” said Beatriz Oliveira, director of Marketing for Latin America of Bitso.
“We are happy to print the Bitso logo on our Tricolor shirt and work together to provide millions of São Paulo with new and innovative experiences on and off the field. With this partnership, we are opening a new chapter in the history of our club”, highlighted Eduardo Toni, executive director of Marketing at São Paulo.
In early 2018, the Spanish team Real Madrid became the first football club in the world to accept Bitcoin cryptocurrency as payment for tickets. In the United States, the strategy of promoting crypto and blockchain in the sports market is common, with agreements with leagues such as the NBA (basketball), NFL (American football) and UFC (MMA).
Via: Examination / Sport MKT
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The post São Paulo is the first Brazilian club to accept cryptocurrencies in ticket sales appeared first in Olhar Digital .
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