The movie is expected to have the biggest collections during the weekend
Movies that are expected to win awards have started releasing in theatres, and Judas and the Black Messiah, a story about how the FBI attempted to infiltrate the Black Panthers, will be collecting the weekend haul at the box office.
The film by Warner Bros. stars Daniel Kaluuya and LaKeith Stanfield, and is expected to make $2.4 million in domestic ticket sales from Friday to Sunday, as per an estimate by BoxOffice Pro. While the amount doesn’t come even close to what the movie could’ve made pre-pandemic, it’s still an improvement as people slowly started going over to theatres.
HBO Max release
The movie also released on HBO Max this Friday, the streaming service owner by Warner Bros. parent company AT&T Inc., similar to most of their movies this year, so that more people have access to it during this troubled season.
The movie’s release also showed that the approaching movie awards are going to be different. It was the norm that films expected to win Golden Globes and Oscars in January will make big entrances in theatres in December. Due to the pandemic, both award functions have been pushed back by at least a month. Also, about 60% of theatres in the U.S. continue to remain closed, making studios release their movies on streaming services.
What’s yet to come
We will be getting Walt Disney Co.’s Nomadland next week, which is also expected to win an Oscar. The movie will release simultaneously in theatres and Hulu. The story is based on a nonfiction book about adults struggling to live in the U.S. after the 2008 financial crisis and stars Frances McDormand in the lead.
So far streaming premieres didn’t majorly affect the movie’s theatre sales as two weeks ago, Warner’s The Little Things came out and got almost twice the expected ticket sales.
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